These days more and more companies are into including music into their processed. Whether it is the sales team or the training or marketing, music is one of the most popular ways of engaging and attracting customers, prospects, and colleagues. However even when there are a lot of benefits, only a very few people are able to understand the real benefits of using music in the business processes like in the videos and presentations.
Whether you are using any popular music or you want to use any production music, if you are thinking to use music in the sales, marketing and any other corporate communications, you initially need to have proper understanding about music licensing. Working with the music licensing agency can become a great choice for the people to get in-depth knowledge.
- Music copyright is a complex process:
For a single music piece, you can find different types of licenses which are needed for enabling single use. Just for an example, the Public Performance License allows the company or the building to play any music that they are they willing to upon buying the license for the music. The synchronization license is needed for setting music into the visual work like in YouTube Videos, movies and much more. A mechanical license is something that enables company to produce copes of the copyrighted composition in CDs, digital downloads, and records. However the license is not eligible to cover playback or performance work.
- Buying a license from the PRO does not means it will cover all your music needs:
Performance Rights Organizations or the PRO’s are able to cover the public performances or the music playback for the public consumption, but not for music reproduction and synchronization. When you get license from the PROs, you will be able to play a music in a public avenue for the public to listen. Just for an example if you are willing to open up a cafeteria or a restaurant and want to engage more number of people there, you definitely need to incorporate music in the place. This is where the PROs license becomes a great choice.
- Companies need to buy the synchronization rights:
There is no doubt that some people might have knowledge about the music synchronization rights along with they abide by the rules, however not all the employees have the knowledge about it. There are scenarios when employees are seen to add music from their phones or from the web into their PowerPoint presentation or in the videos, unknown about the legal actions that can be taken against the organization due to legal infringement.
Moreover, people are confused about the public performance license and they generally tend to mix with the sync license thinking that buying PRO covers all of it. Business should definitely have knowledge about the risks they are taking and therefore to stay away from spending a hundred thousand dollars buying the synchronization license can be the best step.
- Music right holders have the knowledge on defending the rights along with not how to put a company at a major risk.
You should know that the music industry’s revenue generation process is from their copyrights and therefore they are very quick in taking actions in case they find any type of infringements. In case a company does not have a proper license for their use, it can put an organization into major risks. Even some of the famous names have got into such trouble due to infringement. The damage can be like $150,000.
So if you are not willing to pay such a such price for a license, it is an advice to get in touch with the music licensing agency like Music of the Sea to be able to buy licensed music.
- All licenses are not equal:
You will find several names available in the market offering the synchronization rights to the business. However, the most crucial thing is to consider the reputation, the company resources, and the reliability. Even the names which offers the indemnification are not have the financial condition defend against the infringement or pay for the damages. Since the quality of one company varies from another knowing that the indemnity comes from whim and whether the source is reliable or not to get the sync license.
- Failing to clean permission for using music can lead to the reputational damage:
Musicians who are the known faces in the industry have a huge reputation in the market. If someone stands against you and show their grievances about you their voice and their words can be enough to damage your reputation.
Hopefully the above mentioned information has provided you with all the require information about the need for music license and the way it can affect the reputation of any company making illegal use. If you are in search for the top music licensing company in your area, you can now get in touch with Music of the Sea. Music of the Sea is one of the famous names offering both licensing and publishing services to people. They can become a great choice for the indie artists as they have some of the premium artists in their catalogue which as a result bring a lot of viewers and listeners to their website. Moreover, this again increases the chances of your chances of getting heard by the top people of this industry. Working with the top music licensing company offers a lot of benefits to the newcomers.